Ikigai is a Japanese term that blends two words: “iki” meaning “to live,” and “gai” meaning “reason”, which translates to “a reason to live.” It’s a concept that encourages people to discover what truly matters to them and to live a life filled with purpose and joy.
IKIGAI is a pioneering longevity and wellness brand redefining what it means to live well. Blending cutting-edge science with ancient wisdom, we offer personalised programs, advanced diagnostics, regenerative therapies, and curated wellness products—all designed to optimise your health span, enhance vitality, and elevate your daily life.
From our exclusive clinics and retreats to our members’ wellness club and lifestyle store, IKIGAI is your gateway to a longer, stronger, more radiant life—rooted in purpose, powered by innovation.
CEO & Founder
CEO of IKIGAI, Lora Lutostanska Enthoven is a serial entrepreneur and wellness visionary with over two decades of experience building influential media and events businesses. From co-managing legendary acts like Eurythmics to founding Wonderland Agency—trusted by global brands like Amazon, Nike, and TikTok—Lora has consistently led with innovation and impact.
Her own health transformation, while raising three children and running multiple companies, sparked a deep commitment to biohacking and longevity science. Now, through IKIGAI, she fuses her business acumen with cutting-edge wellness to deliver personalised, results-driven solutions for mind, body, and soul. Lora’s mission is bold: to redefine modern well-being and help others unlock their fullest potential.
Creative Director & Founder
Creative Director of IKIGAI and Managing Director of AMP Agency, Alexandra Lutostanska has spent over 20 years at the intersection of media, branding, and wellness. She began her career crafting campaigns for iconic brands like Paul Smith and Defected Records, and at 22, launched youth agency Mama Radiante in Ibiza, shaping global campaigns for Swatch, K-Swiss, and more.
For over a decade, Alexandra has led AMP Agency—a renowned branding and production house connecting top artists with clients like Nike, Google, Calvin Klein, and Apple. Beyond her creative work, she has spent 30 years leading philanthropic projects supporting women and children in Peru, India, Kenya, and Vietnam. At IKIGAI, Alexandra blends visionary storytelling with holistic well-being, curating transformative longevity experiences that empower people—especially women—to live with purpose, vitality, and resilience.
MBChB | MRES | MRCGP | Level 7 Aesthetics | Founder
Founder of IKIGAI, Dr. Haroon Hamid is a London-based GP with a background in both NHS and private practice, and a Master’s in Aesthetic Medicine. His journey into medicine has been shaped by a passion for innovation, leading him to specialise in longevity, regenerative therapies, and internal wellness as the foundation for skin health.
With over a decade of experience, Dr. Hamid bridges traditional care with cutting-edge treatments such as IV therapy, peptides, exosomes, and stem cell protocols. He works closely with leading longevity scientists, particularly in the U.S., to curate personalised, results-driven solutions that support healing, slow ageing, and enhance natural beauty. His philosophy is simple: true vitality starts within.Dr. Taz Hussain
MBChB | MRES | MRCGP | Founder
Dr. Taz Hussain is a founding medical doctor at IKIGAI, bringing over 15 years of experience as an NHS and Private GP to his role. Throughout his career, he’s been at the forefront of integrative healthcare, combining deep clinical knowledge with a passion for technology, diagnostics, and sustainable wellness.
Known for his patient-first approach, Dr. Hussain specialises in long-term health optimisation through tailored protocols that include lifestyle shifts, data-led longevity strategies, and cutting-edge therapies. His work fuses innovation with holistic care—empowering individuals to take control of their health, extend their healthspan, and live with renewed energy and purpose.
JOHN ENTHOVEN: Longevity Fanatic and Founder
DR. CRAIG KONVIER: Peptide Expert and Clinical Advisor for Ikigai & Koniver Wellness
PROF. STEVEN HORVATH: Clinical Advisor for Ikigai and Triim-X
DR. GREG FAHY, PHD: Chief Scientific Officer, Co-Founder of Intervene Immune
Dr. IMOGEN LONGLEY: Leading Anti-Ageing Skin Specialist
DR. MISHAAL GILL: Anti-Aging Science Specialist
DR. KIRAN JUDGE: Anti-Aging Science Specialist
ROBYN TYERS: Life Alchemist Director
AIRIN AQUARIUs: Holistic Healing and Gut Health Director
SELDA SOLACE: Europe Concierge and Wellness Director
LARA CUTTING:Expert in Luxury Travel
NICOLE ALBARELLI: US Concierge and Sacred Pulse Therapist
CHARLIE DAVEY: PR Director
Welcome to Ikigai Clinic, where we are dedicated to optimising both your mind and body for longevity. Our state-of-the-art treatments, biohacking therapies, and life alchemy approaches are designed to help you reclaim your vitality and unlock your full health potential. With a holistic experience that truly supports you, we focus on enhancing your lifespan and well-being. Step into a transformative space where your vitality is not only restored but elevated to its highest potential.
Looking at how to optimise your helath & life span through gut testing, metabolic age, hormone testing, Genetic testing, DNA, Tur Check cancer.
An advanced regenerative treatment that uses cellular messengers (exosomes) to stimulate repair and rejuvenation in the body and turn back the clock on aging skin, joints, and cells.
that reverses the biological age by 2.5 years on average in older adults. A groundbreaking protocol that only we have in Europe curently This protocol combined hormone therapy and medications to regenerate the thymus gland and boost immunity.
We gently introduce medical-grade ozone to the body to supercharge oxygen utilisation, boost the immune system, and reduce inflammation.
NAD+, Methylene Blue, and custom longevity drips
Stem cell facials, & collagen replacement, salmon sperm eye treatment
Lymphatic drainage, hyperbaric oxygen therapy, vagus nerve stimulator
Infrared sauna stack to be used with IVs & pop-up cold plunge
Targeted solutions for weight loss, energy, stress management, hair growth, hormones, and skin rejuvenation
Mind optimisation sessions to realign and restore balance and reduce cortisol
with our Certified Detox Coach / International Yoga Teacher
At IKIGAI, we recognise that optimal health is not only physical—it starts in the mind. Chronic stress, driven by elevated cortisol, accelerates aging and quietly erodes our vitality. Our Life Alchemy sessions are a transformative experience, offering a profound shift in consciousness that dissolves internal tension and reconnects you with your natural state of peace, clarity, and ease."A problem cannot be solved from the same state in which it was created." – Einstein
Robyn Tyers, IKIGAI’s Life Alchemist Director, guides you through gentle yet powerful conversations that realign mind and body, reduce stress at its root, and awaken your innate resilience. Her approach supports emotional clarity, nervous system regulation, and sustainable well-being—creating the fertile ground from which lasting health can flourish. This is more than a consultation—it’s your first true step into longevity.
True longevity begins within—Book your private session with Robyn Tyers today and unlock your potential for vibrant health, grounded peace, and aligned living.
At IKIGAI Skin, we redefine anti-aging by enhancing your natural radiance—without altering your essence. Our cutting-edge treatments harness the power of regenerative science to deliver glowing, youthful skin from the inside out.
Our Signature Treatments include:
More than skin-deep, our approach integrates advanced diagnostics, gut health, IV nutrient therapy, and hormone support—ensuring your skin reflects true, lasting vitality.
Timeless Beauty, Rooted in Wellness— Because real beauty begins with radiant health.
Unlock a life of vitality, purpose, and elevated well-being.
The IKIGAI Membership is your private gateway to the most advanced longevity treatments, expert guidance, and a like-minded community devoted to living life at its fullest potential. As a member, you gain exclusive access to our cutting-edge therapies, bespoke health programs, and curated experiences—delivered through our clinic, retreats, and in-home services.
Enjoy priority access to our world-class specialists, monthly health optimisation sessions, and member-only events that blend science, connection, and inspiration. With personalised diagnostics, tailored treatment plans, and ongoing support, The IKIGAI Membership ensures your journey to optimal health is seamless, supported, and truly transformative.
This isn’t just wellness. This is longevity, reimagined.
Focus on 1 month rejuvenation and foundational wellness with our longevity doctors and life alchemist.
Dive deeper into anti-aging science and longevity 3 month treatment plan.
A premium option with 6 month advanced treatment plan, and expert guidance in longevity, anti aging science and Life Alchemy
The pinnacle of longevity care, combining all services for maximum health-span optimisation
Each membership works with your body’s innate ability to regenerate and repair, unlocking your full potential for vitality and resilience.
Wellness, redefined—on your terms. The IKIGAI Concierge is your personal gateway to peak vitality, bringing the world’s most advanced longevity treatments and holistic therapies directly to you. Whether at home, in the air, or abroad, we deliver next-level care with effortless discretion and precision.
Think IV drips while you fly, stem cell therapy in the comfort of your own home, or a private retreat curated down to the last detail. Every touchpoint is tailored, every experience designed to elevate your mind, body, and soul. This is wellness without limits.
Wellness Without Boundaries: Anti-Aging Science & Biohacking Therapies for Ultimate Longevity, Right at Home
Elevate Your Wellness—Delivered to Your Doorstep Experience the power of longevity, anti-aging science, and precision biohacking—all from the comfort of your home. IKIGAI Mobile brings our most advanced treatments and personalised wellness protocols directly to you, wherever you are.
On-Demand Luxury Wellness Our fully equipped mobile units transform your home into a sanctuary of health and rejuvenation. From red light therapy and ozone treatments to tailored IV infusions and regenerative support, every detail is designed to enhance your vitality and performance in real time.
Personalised Longevity Health Consultations Your journey begins with an expert-led consultation and the creation of a personalised digital health dashboard—designed to track your progress, decode your biomarkers, and provide real-time access to IKIGAI’s elite longevity doctors, wellness coaches, and biohacking specialists.
In-Home Optimisation Check-Ins Choose from curated monthly packages that include in-home visits by leading medical professionals, offering powerful treatments such as NAD+ boosters, peptide stacks, microdosing protocols, and exosome therapy—tailored to your evolving needs.
No travel. No disruption. Just world-class wellness—where and when you need it.
The IKIGAI Health Yacht offers an unmatched experience in personalised longevity—delivering the most advanced treatments in one of the world’s most exclusive wellness settings. As you sail into international waters, you gain access to elite protocols and regenerative therapies not available on land, due to restrictive medical regulations.
Here, boundaries dissolve. Whether it’s next-generation stem cell therapy, high-dose biohacking infusions, or pioneering anti-aging treatments—your programme is designed without compromise, guided by leading longevity experts in absolute discretion.
Your day may begin with red light therapy on the deck, followed by ozone sessions, cryo-toning, or tailored IV protocols—all as the ocean surrounds you in serene privacy. Every moment is curated to accelerate healing, enhance vitality, and elevate your well-being on a cellular level.
This is freedom in its purest form—health without borders, rejuvenation without restriction. The IKIGAI Health Yacht is your personal haven for transformation at sea.
Where Wellness Has No Limits—Enquire now to create your bespoke ocean-bound protocol.
At IKIGAI, your journey to optimal health begins long before you arrive. Our European health retreats are designed to deliver an unparalleled wellness experience—starting the moment you step onto your private jet.
From takeoff to touch down, every element of the journey is curated to support your vitality. Receive bespoke IV drips tailored to your hydration, immunity, and energy needs. Enjoy gentle lymphatic massages to stimulate detoxification and enhance circulation. Indulge in a deluxe health menu designed by nutritional experts to nourish and energise you from within.
This is wellness in motion—where comfort, science, and luxury unite to prepare your body and mind for the transformation ahead.
Upon arrival, your personalised journey continues with cutting-edge treatments, holistic therapies, and deep restoration—all delivered with the same elevated care and precision.
Wellness Begins the Moment You Board—From departure to destination, IKIGAI ensures your longevity journey is as seamless and revitalising as the retreat itself.
A Transformative Wellness Experience for Mind, Body & Soul—The IKIGAI Retreats are immersive, all-inclusive sanctuaries designed to elevate your entire being—physically, mentally, and spiritually. Set in breathtaking, secluded locations, each retreat offers a curated journey into the world of advanced longevity, cutting-edge biohacking, and holistic healing.
Led by IKIGAI’s team of world-class experts, your personalised programme may include stem cell and exosome therapy, red light and ozone treatments, neurological optimisation, and in-depth diagnostics—all tailored to your unique biology.
Our retreats are a fusion of scientific precision and ancient wisdom—weaving together bespoke treatment plans, functional nutrition, breathwork, meditation, and grounding rituals to support deep transformation.
Whether you're seeking renewal, performance optimisation, or a radical reset, IKIGAI Retreats offer more than recovery—they offer clarity, empowerment, and a new rhythm for living. Rejuvenate. Realign. Reawaken. This is longevity, redefined.
Apply now to begin your journey.
Welcome to Ikigai Life Store, a curated concept store where we bring you only the state of the art luxe products for health, spirituality, and longevity. Every item has been carefully selected and personally tested by our team, ensuring that only the best and most inspirational products make it to you. We believe in offering you a collection that nurtures your well-being, enhances your spirit, and supports your journey toward a longer, more fulfilling life.
At the Ikigai Foundation, we believe in nurturing the planet as much as we nurture ourselves. That’s why we are proud to support Blue Zone Longevity Projects—initiatives focused on protecting and preserving the ecosystems that promote long, healthy lives. By partnering with organisations dedicated to these regions, we work to preserve the environments where people live the longest and healthiest lives on Earth. We also focus on empowering marginalised women to reclaim their health, fostering wellness for future generations.
Every contribution to the Ikigai Foundation helps fuel these essential projects, driving positive change for both the planet and its people. Join us in creating a legacy where every action we take echoes in the health of our world. Together, we can make a difference.
